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Alexa, Chartbeat, Google Analytics (RealTime), Go Squared, Mixpanel, Quantcast, Unbounce

Tomonori Igari
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Web Analytics widgets are available to help you track your presence on the Web. The widgets in this article are just a small sample of the ones that can be used with Cyfe. Below you will find the steps for configuring popular Web Analytics Widgets and answers to the most common questions.

In This Article:

Alexa

Alexa rank is a measure of website popularity. It ranks millions of websites in order of popularity, with an Alexa Rank of 1 being the most popular. Alexa Rank reveals how a website is doing relative to all other sites, which makes it a great KPI for benchmarking and competitive analysis. Alexa rank is calculated using a proprietary methodology that combines a site’s estimated traffic and visitor engagement over the past three months. Traffic and engagement are estimated from the browsing behavior of people in our global panel, which is a sample of all Internet users. (Alexa)

How to Configure:

Before you can configure your Alexa Widget, you will need the following information:

  • Website

Once you have the required information, you can perform the following steps to configure your widget:

  1. Follow the steps for "Adding a Widget."
  2. When the widget window appears, select "Configure Widget."
  3. Enter the following information:
    • Widget Title: Title you would like displayed for the widget.
    • Website: Provides access to the data being gathered by your account.
  4. Select "Save Widget."

Common Questions:

 

I don't see any results in the Alexa Widget

The website you typed will have to rank in the top 1 million sites in order to display data.

Chartbeat

Chartbeat, the content intelligence platform for publishers, empowers media companies to build loyal audiences with real-time and historical editorial analytics across desktop, social, and mobile platforms. Chartbeat helps digital publishing organizations understand what, within their content, is keeping people engaged. Partnering with over 60,000 media brands across 60+ countries, Chartbeat’s real-time and historical dashboards, in-depth headline testing and in-page optimization tools, robust reporting, and more help the world’s leading media organizations understand, measure, and build business value from the attention earned by their written and video content. (Chartbeat)

How to Configure:

Before you can configure your Chartbeat Widget, you will need the following information:

  • Domain Name
  • API Key

Once you have the required information, you can perform the following steps to configure your widget:

  1. Follow the steps for "Adding a Widget."
  2. When the widget window appears, select "Configure Widget."
  3. Enter the following information:
    • Widget Title: Title you would like displayed for the widget.
    • Domain Name: Provides access to the data being gathered by your account.
    • API Key: Enter an API Key.
  4. Select "Save Widget."

Common Questions: 

I am trying to link Charbeat and it doesn't work

Make sure you use the API Keys from chartbeat.com/apikeys, and try removing the www. from your domain.

 

 

 

Google Analytics (Real Time)

Monitor activity as it happens on your site or app. Real-Time allows you to monitor activity as it happens on your site or app. The reports are updated continuously and each hit is reported seconds after it occurs. For example, you can see how many people are on your site right now, which pages or events they're interacting with, and which goal conversions have occurred. (Google Support)

How to Configure:

Before you can configure your Google Analytics (Real Time) Widget, you will need the following information:

  • Google Account

Once you have the required information, you can perform the following steps to configure your widget:

  1. Follow the steps for "Adding a Widget."
  2. When the widget window appears, select "Configure Widget."
  3. Enter the following information:
    • Widget Title: Title you would like displayed for the widget.
    • Google Account: Provides access to the data being gathered by your account.
    • Website: Select a Website.
    • Metric: Select a Metric.
  4. Select "Save Widget."

Common Questions

Can I see " ___ " Metric in Google Real Time?

Currently the Real Time API is more limited than the "regular" Google Analytics API. The benefit to the Real Time Widget is a 1-minute refresh rate, but the trade off is a more limited set of metrics and the lack of storing history. 

Upon Refresh, My Google Analytics (Real Time) Data Disappears

The Real Time widget does not allow storing of historical data.

Tip: We recommend the "regular" Google Analytics widget, which will store your historical data and still has a fast & frequent 1-hour refresh rate! 

GoSquared

The GoSquared platform helps you convert your website visitors into loyal customers, and offers a suite of products to connect with your customers throughout their journey. With GoSquared you can: Understand how your online marketing is performing, Proactively reach out to anonymous website visitors to convert them into leads, Onboard and engage with your leads to convert them into customers, Provide personal service to your customers, Engage with your customers throughout their lifecycle with personal, relevant messages. (GoSquared)

How to Configure:

Before you can configure your GoSquared Widget, you will need the following information:

  • API Key
  • Site Token

Once you have the required information, you can perform the following steps to configure your widget:

  1. Follow the steps for "Adding a Widget."
  2. When the widget window appears, select "Configure Widget."
  3. Enter the following information:
    • Widget Title: Title you would like displayed for the widget.
    • API Key: Provides access to the data being gathered by your account
    • Site Token: Enter a Site Token.
  4. Select "Save Widget."

Mixpanel

Mixpanel is an analytic and user behavior centric platform for both web and mobile. It focuses on users’ actions on a website such as signing up for a service, watching a product demo, coming back to the service after a long time and interacting with features of a product or service. (LeadsBridge)

How to Configure:

Before you can configure your Mixpanel Widget, you will need the following information:

  • Mixpanel Project Name
  • Mixpanel API Key
  • Mixpanel API Secret

Once you have the required information, you can perform the following steps to configure your widget:

  1. Follow the steps for "Adding a Widget."
  2. When the widget window appears, select "Configure Widget."
  3. Enter the following information:
    • Widget Title: Title you would like displayed for the widget.
    • Mixpanel Account: Provides access to the data you want to display.
    • Mixpanel Event: Select an Event
    • Mixpanel Property: Select a Property
    • Metric: Select a Metric
  4. Select "Save Widget."

Common Questions:

 

My widget is not working / my events don't show up in the drop-down

Can you verify that the Mixpanel credentials you entered were the correct ones? That's usually the issue re: getting your regular events to show up.

If that doesn't work, it's likely that you have Custom Events set up in your Mixpanel account.

Regarding your custom events, we actually do it a slightly different way than the regular Mixpanel widget. Instead, use our Private URL widget (Custom section). 

Here's how it works:

  1. Add a Private URL widget to your dashboard.
  2. Enter the following link on the widget configuration screen:

https://scripts.cyfe.com/mixpanel_custom.php?api_key={API_KEY}&api_secret={API_SECRET}&type=general&sdate={date_start}&edate={date_end}&event=$custom_event:{CUSTOM_EVENT_ID}&title={TITLE}

(Be sure to replace the {API_KEY}, {API_SECRET}, {CUSTOM_EVENT_ID}, and {TITLE} parameters with actual values.)

And that will bring in your Custom Events! 

Quantcast

Quantcast is a Web audience measurement tool that collects and organizes real-time data about the amount of traffic a website is getting, as well as the demographics, psychographics and other Web analytical data about that website's visitors.

Quantcast provides detailed statistical information about a website's audience for website owners, advertisers and publishers, which helps them to make business decisions. (Techopedia)

How to Configure:

Before you can configure your Quantcast Widget, you will need the following information:

  • Website

Once you have the required information, you can perform the following steps to configure your widget:

  1. Follow the steps for "Adding a Widget."
  2. When the widget window appears, select "Configure Widget."
  3. Enter the following information:
    • Widget Title: Title you would like displayed for the widget.
    • Widget Text: Type in the data you want to display.
  4. Select "Save Widget."

Unbounce

With Unbounce, you can create, publish and test your landing pages before you bring them for commercial use. It helps you to improve your customers’ on site experience which is a huge business booster. Build and publish as many pages as you like. Through the Unbounce platform, you can build and conduct A/B testing for unlimited number of pages. Publishing is also not restricted to a particular domain. In fact, you can publish your page to as many domains as you can think of. (Finances Online)

How to Configure:

Before you can configure your Twitter Widget, you will need the following information:

  • Unbounce Account.
    • Email
    • Password

Once you have the required information, you can perform the following steps to configure your widget:

  1. Follow the steps for "Adding a Widget."
  2. When the widget window appears, select "Configure Widget."
  3. Enter the following information:
    • Widget Title: Title you would like displayed for the widget.
    • Unbounce Account: Provides access to the data being gathered by your account.
    • Unbounce Client: Enter a Client.
    • Unbounce Page: Select a Page.
    • Unbounce Metric: Select a Metric.
  4. Select "Save Widget."

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