Below you will find the steps for configuring Twitter Widgets.
In This Article:
Adding Twitter, Twitter Ads, Twitter Search Account:
- Follow the steps for "Adding a Widget."
- When the widget window appears, select "Configure Widget."
- Enter the information requested for each Twitter Widget
- FYI: For the Twitter Widget, you'll be asked to enter your Twitter Username: make sure you're entering the username like handle not @handle
Historical Data
Twitter doesn't have an API where we can obtain historical data. So we go out and grab it automatically on a daily basis for you starting from the day you add the widget and store it in Cyfe. In the example below, the Twitter widget was added on June 2nd: 
Connection Reset
If your not seeing new data rolling in, Twitter has expired your third party connection. Twitter automatically expires third party connections every 60 days or so - there's no way to stop this.
In addition, if you reset your Twitter password, you'll need to reconnect your Twitter Widget. To refresh your connection or reconnect your Twitter Widget:
- Reconfigure your existing Twitter widget by clicking on the gear icon located at the top right corner of the widget.
- Click on the Twitter Account drop down and select the first empty entry in the list. Then click on the Add Account button located next to this drop down list.
- A new popup will open where Twitter will ask you to confirm the connection. Click on the Accept button.
- The popup will automatically close and you will be back on the widget configuration screen in Cyfe. Now click on the Save Widget button.
You should only have to do this for one widget.
Twitter Search
After connecting your account, you can utilize Twitter Search within Cyfe to search for specific Tweets, accounts, or ongoing conversations. You can use any Twitter Search Operators within the Widget:
Twitter Search Operators
| #haiku |
containing the hastag "haiku" |
| from:alexiskold |
sent from person"alexiskold" |
| to:techcrunch |
sent to person "techcrunch" |
| @mashable |
referencing person "mashable" |
| superhero since:2020-12-27 |
containing "superhero" and sent since date "2020-12-27" (year-month-day) |
| movie -scary :) |
containing "movie", but not "scary", and with a positive attitude |
| flight :( |
containing "flight" and with a negative attitude |
| traffic ? |
containing "traffic" and asking a question |
| hilarious filter:links |
containing "hilarious" and linking to URL |
| news source:twitterfeed |
containing "news" and entered view TwitterFeed |
Additional Twitter Search Help Documentation can be found here.
Metrics
Twitter Metrics
| - Overview | - Following |
| - Followers | - Listed |
| - Favorites | - Mentions |
| - Influencers | - Top Tweets by Favorites |
| - Top Tweets by Retweets | - Top Tweets by Interactions |
Twitter Ad Metrics
| Overview | |
| - Overview (Ads Suggested Targeting Metric) | |
| Engagement | |
| - Impressions | - Qualified Impressions |
| - Follows | - App Clicks |
| - Retweets | - Likes |
| - Engagements | - Clicks |
| - Card Engagements | - Replies |
| - URL Clicks | |
| Billing | |
| - Cash Spent | - Total # of billed engagements |
| Media | |
| - Total number of views (autoplay/click) of media | |
| Web Conversion | |
| - type PURCHASE + sale and order | - type SIGN_UP + sale and order |
| - type SITE_VISIT + sale and order | - type DOWNLOAD + sale and order |
| - type CUSTOM + sale and order | |
| Video | |
| - Total Number of video views | - Views (100% watched) |
| - Views (>75% watched) | - Views (>50% watched) |
| - Views (>25% watched) | - Total clicks on the call to action |
| - Total number of video playback starts | - Total number of views according to Media Rating Council guidelines |
| Mobile Conversion | |
| - Spent Credis | - Installs |
| - Content Views | - Add to Wishlists |
| - Checkouts initiated | - Reservations |
| - Tutorials completed | - achievements unlocked |
| - searched | - add to carts |
| - payment info additions | - re engages |
| - shares | - rates |
| - logins | - updates |
| - levels achieved | - invites |
| - key page views | |
| Lifetime Value Mobile Conversion | |
| - by Purchase | - by Sign-up |
| - by update | - by tutorial completed |
| - by reservatio | - by add to cart |
| - by add to wishlist | - by checkout initiated |
| - by level achieved | - by achievement unlocked |
| - by share | - by invite |
| - by payment info addition | - by spent credit |
| - by rate |
Mashup Twitter Widget
The 'Mashup' Widget allows you to take metrics from multiple widgets and put them onto one widget. Scenarios include:
- comparing ad spend across multiple social media platforms
- sales and revenvue comparison (did my ad spend impact sales in quickbooks?)
To learn more about how to utilize the Mashup Widget - click here.
Common Questions
Why Don't I see My Twitter Impressions Data?
At this time this is not a metric that Twitter provides third parties. As soon as they allow this, we'll bring it in to Cyfe! In the meantime, you can manually add in your Impressions data from your Twitter insights through our Custom widgets!
What is the Influencer Metric?
We use the Klout score of all your Twitter followers to determine who your influencers are. These are basically your "hottest" or "most influential" followers.
You should only have to do this for one widget.
I Experience Constant Loading with the Twitter Ads Overview Metric
For certain Advertiser accounts, the Overview metric can be problematic. In order to retrieve that data, it must be requested in batches.
If you're experiencing trouble with the Overview account, we recommend single Metrics instead.
How Much History Can I Grab With Twitter Search?
Twitter allows the past 2 weeks of results for its search function. Thus, any tweets that are older than the past 2 weeks will not display in this search.
Why Don't I See Any Results in my Twitter Search Widget?
Make sure:
- the search you set up is structured properly, and,
- that the results are expected to be within the past two weeks -- see below for a guide to search operators.
Can I Export the Results Of My Twitter Search Results in CSV form?
At this time no, but it would work in image-based (PDF, PNG, and JPEG) exports.
How Do I Set Up Complex Searches and Filters?
Take advantage of the AND and OR parameters!
For example, the following search is looking for English-language tweets that mention the word "lunch" and were sent within a 1 kilometer radius of the following latitude and longitude.
"lunch" AND geocode:"51.5171009,-0.0939182,1km" AND lang:en
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